Web Designer/Developer

AP Professionals of WNY
Published
January 29, 2020
Location
Buffalo
Category
IT  
Job Type

Description

Amazing opportunity for a detail-oriented Web Designer/Developer with expertise in HTML and CSS to join a stable company with the opportunity to work with a global team.  Will execute the day to day digital marketing activities including website management/development, email marketing and Search Engine Optimization (SEO).  You will be able to examine the digital user journey and think through what, when and where messages will enhance the user experience.

Responsibilities

  • Manage and corporate website, product campaign websites and consumer websites.
  • Develop web pages for lead-generation campaigns.
  • Meet with the global web team to ensure website functionality and perform updates when needed.
  • Development of marketing strategies and campaigns within social media channels and Blog.
  • Manage the company’s social media profile presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.
  • Manage both on-page SEO and off-page SEO for the company and its products.
  • Create and manage strategy and setup of all paid campaigns (Facebook & Google).
  • Measure and optimize paid digital advertising using Facebook Business Manager and Google AdWords.
  • Create and optimize emails within a tight deadline while maintaining the highest standards of email quality.
  • Manage the email marketing calendar and align with the overall marketing message.
  • Monitor, asses, and report on digital marketing activities performance.

Qualifications

  • Bachelor’s Degree with four years related experience required.
  • Strong background in HTML and CSS is required.
  • In-depth knowledge of the various digital paid advertising channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook).
  • Fluency in Adobe Creative Suite and the Microsoft Office required.
  • Must possess conceptual graphic design skills and production ability.
  • Strong analytical skills and some experience with report and data analysis.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve.
Apply
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