Web Designer/Developer

AP Professionals of WNY
January 29, 2020
Job Type


Amazing opportunity for a detail-oriented Web Designer/Developer with expertise in HTML and CSS to join a stable company with the opportunity to work with a global team.  Will execute the day to day digital marketing activities including website management/development, email marketing and Search Engine Optimization (SEO).  You will be able to examine the digital user journey and think through what, when and where messages will enhance the user experience.


  • Manage and corporate website, product campaign websites and consumer websites.
  • Develop web pages for lead-generation campaigns.
  • Meet with the global web team to ensure website functionality and perform updates when needed.
  • Development of marketing strategies and campaigns within social media channels and Blog.
  • Manage the company’s social media profile presence, including Facebook, Twitter, Instagram, and additional channels that may be deemed relevant.
  • Manage both on-page SEO and off-page SEO for the company and its products.
  • Create and manage strategy and setup of all paid campaigns (Facebook & Google).
  • Measure and optimize paid digital advertising using Facebook Business Manager and Google AdWords.
  • Create and optimize emails within a tight deadline while maintaining the highest standards of email quality.
  • Manage the email marketing calendar and align with the overall marketing message.
  • Monitor, asses, and report on digital marketing activities performance.


  • Bachelor’s Degree with four years related experience required.
  • Strong background in HTML and CSS is required.
  • In-depth knowledge of the various digital paid advertising channels and technologies, including paid search (Google AdWords), retargeting, social network advertising (Facebook).
  • Fluency in Adobe Creative Suite and the Microsoft Office required.
  • Must possess conceptual graphic design skills and production ability.
  • Strong analytical skills and some experience with report and data analysis.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve.
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