Product Strategy & Marketing Coordinator

AP Professionals of WNY
September 9, 2019
Job Type


The office is located in Niagara Falls, NY. Pay can range from $17/hr - $20/hr depending on experience (DOE).

This person will be assisting in the product development, sales and marketing team to advance company growth.


  • Diligent research on the market for promotion, pricing, placements and opportunities for company products
  • Always researching competitive product that may threaten company product to find advancements in company product
  • Lead digital marketing efforts to find perfect placement for advertisements, customer engagement and positioning
  • Communicate daily with key external vendors and designers
  • Lead website redesign when positioning different products on the site
  • Domestic and international travel up to 20%
  • Create innovative copy for website, product packaging, advertising, and collateral
  • Attend international and national trade shows as needed
  • Oversee social influencer campaign to push brand awareness

Requirements, Knowledge, Skills and Abilities:

  • Minimum 2-4 years experience in a professional setting
  • Exceptional copywriting skills and/or a desire to grow in the area
  • Strong interpersonal and oral/written skills
  • Outstanding computer and presentation skills
  • Experience in WordPRess, Knowledge of Google AdWords & Analytics a plus
  • Knowledge of Adobe Illustrator a plus
  • Creative out of the box thinker and proactive contributor
  • Outstanding, flexible with detailed eye
  • Bachelors degree
  • Manage social media accounts, posting relevant content and grow following
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