APX Staffing
Published
July 18, 2024
Location
Amherst, United States
Category
Job Type

Description

Salary:

  • $55,000 - $65,000

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Position Responsibilities:

  • Demonstrate knowledge of specific products.
  • Support the development and implementation of integrated marketing strategies and campaigns.
  • Coordinate advertising/media plans and public relations for SBU with Marketing Communications department.
  • Work with, and under the direction of the Senior Marketing Manager Clinical NA the introduction of new products into the market.
  • Assist in managing the life cycle of products within the SBU according to the strategic plan for North America
  • Conducting market research to understand industry trends, competitor activities, and market dynamics.
  • Assist with the creation of clear and compelling messaging and positioning strategies for products to differentiate them in the market.
  • Support the planning and executing product launches, including developing launch plans, coordinating cross-functional teams (such as product development, sales, and marketing), creating marketing materials, and organizing launch events or campaigns.

Qualifications:

  • Bachelor’s degree in business, Marketing, Communications or relevant degree required.
  • At least 3 years of experience in product management preferred.
  • Excellent organization, communication and interpersonal skills.
  • Excellent problem-solving skills.
  • Strong collaboration skills with the ability to work with cross function teams.
  • Proficiency in Microsoft Office Suite required.
  • Ability to travel.
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